As a massage therapist, your business is all about connecting with people – and this is more important than ever when it comes to marketing what you do.
While word of mouth is a great way of getting your name out there, in a competitive industry, you often find that you need to do a little extra to stand out from the crowd.
And one of the great ways to improve your marketing efforts is by using social media – so how can you take advantage of social networking channels to boost your outreach?
Read on – and find out.
A blog is a fantastic way of showing off your knowledge about massage, as well as reaching out to current and potential clients, especially if it’s linked to a professional site about your services.
Use it to showcase what you know, by providing useful and informative advice, tips and suggestions related to massage therapy. It’s important to maintain a regular blog – whether it’s once a fortnight, or weekly – or even more often. This will boost the profile of your service site, and show that you’re a knowledgeable expert in the field.
Connect with local social networks
Social media can sometimes be an overwhelming field. With millions of users across the world on platforms like Facebook, Twitter and Pinterest, how on earth can you connect with the users who are local to you?
A great tip to do this is by connecting with other local businesses and organisations in the area. By building a relationship with them, they can in turn share you with their own existing local audience, which is a great way for you to reach out.
Another way to maximise social marketing channels is by promoting yourself through guest posting. This may be on other websites, news channels or magazine sites which may feature local businesses. Use your post to share informative and interesting information that will appeal to their audience, and it can be a great platform for you to tell them about your skills and expertise.
Offer promotions and giveaways
Lastly, social networks are a great place to offer special offers or promotions for short periods. Encourage your users to share and resend details of a special offer – for example, by offering an additional massage treatment, or a special gift. Free giveaways are another great way of reaching out, and will help you to grow your audience base, by encouraging people to share and participate in contests.
Have you used social marketing to promote your massage services? What are your favourite tricks? Let us know!